3 Culinary Business Strategies to Increase Your Customers

Currently, F&B businesses are widely found in residential and street environments due to their high potential. Certainly, in starting an F&B business or any business, there needs to be a precise and planned strategy. The goal is to ensure that the business is profitable and can become a primary livelihood in the future.

In addition to understanding the target market in detail, you also need to know the most suitable strategies for marketing your products. So, for those of you who are starting an F&B business, it's essential to understand the top 3 F&B business strategies for maximizing profit. Let's check out the article below!

Top 3 F&B Business Strategies for Maximum Profit

Source: Freepik.com

Managing an F&B business is not easy. There are many aspects to consider to make the business successful, from top-quality food to effective F&B business strategies. So, what are the strategies? Here's the breakdown:

1. Harness Social Media

The role of social media is crucial for effective F&B business strategies today. Many people have accounts on Instagram, Facebook, Twitter, YouTube, or TikTok to establish a presence and promote their businesses.

Try regularly posting content related to your business, such as new menu items, exciting activities at your business, or culinary tips every day. The aim is to make your F&B business more attractive to potential customers. It's no wonder that social media has become one of the most effective F&B business strategies in recent years!

You can also use ESB Order for online food orders, making it easier for your customers to see the menu and prices your restaurant offers. Just place the order link in your Instagram bio or on other social media platforms.

2. Collaborate with Influencers

This point is closely related to the first point. If in the first point, we promote our business ourselves, in the second point, we collaborate with a third party known as influencers.

You’re probably already familiar with the term “influencer,” especially if you’re active on social media. Influencers can help promote the products or services you’re selling. One of the easiest ways to do this, after agreeing with the influencer, is by sharing your restaurant’s ESB Order link. This way, your potential customers can not only see your latest menu and prices but also place their food orders online.

Therefore, using influencers can be an effective F&B business strategy to attract more customers quickly and in larger numbers. If you're interested in using this service, choose influencers related to the F&B business you manage. Also, ensure that the budget for these influencers aligns with the agreed terms.

3. Utilize Food Delivery Services

Another top F&B business strategy today is leveraging food delivery services like Ayomakan, GoFood, GrabFood, or Shopee Food. After the Covid-19 pandemic, food delivery services have become increasingly popular among the public. F&B businesses also benefit from the efficiency of these delivery services.

With food delivery services, potential customers can purchase your products anywhere and anytime using their smartphones. Moreover, these delivery service apps include ratings and comments from customers who have already purchased food. Therefore, the potential to increase your F&B business sales is significantly enhanced.

From the above review, it's clear that the best F&B business strategy in the digital age is to utilize social media and other platforms. By implementing the above F&B business strategies, your business can proliferate. Good luck trying them out!