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5 Factors Why Food Delivery Services are Thriving
Even though the pandemic has ended, why are food delivery services still booming? Seriously? Yes, even though people can now dine in at restaurants without needing online delivery.
This is further clarified by various surveys conducted by domestic and international research agencies. Like the one from Measurable AI, a global research agency that released a report titled Asia Online Delivery Report: Food + Grocery.
Measurable AI estimates that the global online food delivery service will reach USD 365 billion by 2025.
It was moreover, based on one of the delivery service apps that conducted research and presented it in the Grab Report: Online Food Delivery Service Trends in Indonesia 2023. It shows that food delivery services continue to increase yearly, impacting sales volume over the years.
This is due to several factors or changing consumer behaviors as explained below.
Here are 5 Factors Why Consumers Still Use Food Delivery Services
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5 consumer behaviors shape the reasons why food delivery services continue to be favored by the public.
- The sudden desire of each consumer to order food conveniently and efficiently like (snacks, dinner)
- Daily food needs
- Family meals that require large portions of food
- Lunch with coworkers
- To celebrate important occasions like ordering food for birthdays.
What is the Current Trend of Food Delivery Services?
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The trend of online food delivery services in Indonesia is growing rapidly, as evidenced by research and consumer analysis provided by companies in their report titled Understanding Food and Beverage Trends in Gen Z & Millennials. In the report, it is written that Gen Z and Millennials are the consumers who contribute the most to shopping and consumption in the coming years.
Well, Populix surveyed 3,138 people, including 1,590 Gen Z and 1,548 Millennials. And the results are surprising! Turns out, 57% of them prefer to order food from outside rather than cooking at home. Food is their main source of energy, and this will drive the growth of online food delivery transactions in the future.
So maybe as a business owner, you often wonder if food delivery services will continue to be effectively used by consumers. The answer is, of course, they will continue to be used by many people.
Moreover, there are now many applications or food delivery service providers for your culinary business. Like GoFood, GrabFood, Shopee Food, etc.
Digital Technology Support in Reaching Food Delivery Services
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Culinary business players are always looking for ways to reach their customers, one of which is by using business trends such as Grab, Gojek, and other e-commerce platforms that provide new solutions for culinary business players by providing special online food delivery services. This service is certainly one of the special services for buyers.
Food delivery services like Gojek, Grab, and other e-commerce platforms can be an option for you to use their services in marketing your business. You can register your store with these apps by providing a menu display that can attract buyers when they see it. Additionally, to support the culinary business you are managing, you need software that can maximize services and sales.
To get software that has various features and is suitable for culinary business, you should try the products offered by ESB.
Why ESB? Because the online ordering system offered by ESB has various complete features and is also easy to operate. With the in-house delivery feature, you can easily maximize your business services for deliveries. Not only delivery, there are also other modes such as dine-in, pick-up, and drive-thru.
Very easy, right? So, don't hesitate to make your business more innovative. Forget the manual system for your culinary business, and switch to ESB Order. The longer you delay, the further behind your business will fall.
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