Here are 7 Ways to Increase Customer Loyalty and Boost Your F&B Business!

Is your business already aware of customer loyalty? If you need more time, you should be careful about your business's future development. Customer loyalty is crucial for a company, including those in the F&B (food and beverage) sector. 

By fostering loyalty, running your business and selling various products becomes easier. Since loyalty is essential for F&B companies, business owners must have strategies to enhance customer loyalty. 

This article will delve into ways to boost customer loyalty for F&B businesses.

Here Are 7 Ways to Increase Customer Loyalty

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These 7 ways to increase customer loyalty can be applied to your F&B business:

1. Maintain Product Quality

Your customers will be disappointed if your product quality declines. That's why it's crucial to maintain the quality of your product. The more reliable and well-maintained the product quality, the less likely your customers will be disappointed. When customers are not unhappy, they become more loyal to your company.

2. Enhance Product Quality

This point is similar to the first one. After maintaining product quality, you should also work on enhancing it. How? For F&B companies, product quality can be improved by several means, such as replacing standard ingredients with premium ones.

3. Provide Excellent Service

Providing excellent service is the duty of all employees in a company. However, those who frequently interact with customers are the front liners. In the F&B business, excellent service isn't just about food presentation. It also includes the attitude of the staff, such as practicing the 3S (Smile, Greet, and Serve) and quickly responding to customer complaints. 

4. Create Promotions

Next, to increase customer loyalty, it's important to create product promotions. Examples include buy two get one free, special discounts, or price cuts on certain occasions. There are many important moments to choose from, such as religious holidays, national commemorations, or the company's anniversary.

5. Offer Loyalty Programs

Besides promotions, another way to boost customer loyalty is by implementing loyalty programs. There are two approaches you can take. First, you can provide membership cards to your customers. The purpose of these cards is to offer benefits such as discounts. 

Second, you can introduce a reward points system. Customers earn points based on their purchases. The more they buy, the more points they accumulate. These points can then be redeemed for discounts or free menu items. However, you must set specific terms for point redemption.

Fortunately, ESB, as an integrated F&B technology provider, understands that customer loyalty is key to business success. Therefore, ESB offers the ESB Loop product for your restaurant. ESB Loop features include a Customer Web App that allows customers to access their loyalty program account, Tier & Benefit which encourages customers to collect loyalty points to level up and receive special benefits, and a Referral Program that provides special promotions and rewards for customers who recommend your restaurant.

By using ESB Loop in your business, customers will be happier with the points, tier system, and benefits they can enjoy. Not only will this make customers happy, but it will also help you maintain stable revenue.

6. Ask for Customer Feedback

Your customers will have their own opinions and perspectives on the products or menus your restaurant offers. To gather this feedback, you can provide a dedicated contact for suggestions and criticisms. From the feedback received, your company can consider these inputs to further enhance customer loyalty.

7. Maintain Relationships with Customers

Lastly, you can maintain relationships with your customers through various online platforms such as Instagram, TikTok, and X. You can assign one of your staff as a social media admin to handle customer inquiries.

Those are 7 ways to increase customer loyalty. By paying attention to and implementing these methods, you can retain and build a strong bond between your customers and your business.