To Keep Your Café Busy with Customers, Try These Tips!

Opening a café or coffee shop is very promising because it has a wide market. Everyone—from young people to adults—loves coffee. This is one of the reasons why the café business can bring great profits, especially for the owner. However, with the increasing number of cafés, especially in the capital city, competition is becoming tighter. Even if you have opened your business for several months, customers might not be flocking to buy your coffee. To help make your café bustling with customers, you might want to try implementing some of these tips:

Beautify Your Café’s Exterior!

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The first thing you can do to attract more customers is to beautify your café's exterior. A beautiful café appearance can certainly attract potential customers and make them curious about your place. Urban management expert in U.S. shopping centers, Bob Gibbs, revealed that it only takes about 8 seconds to catch a customer's interest.

So, you must maximize these precious 8 seconds to draw customers to your café. How can you beautify your café's exterior? First, add a canopy or skylight at the front of the café—especially if you have a yard—to protect customers from the sun and rain. 

Next, don’t forget to add chairs, tables, and ornamental plants to enhance the aesthetics. You can also add small decorative lights, choosing warm white or yellow colors. The presence of decorative lights gives a romantic, warm, and beautiful impression at night.

Spread Promos and Discounts!

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Almost everyone loves hunting for food and drink discounts. So, don’t miss this opportunity. You can offer promos and discounts by distributing coupons or posting on social media. When distributing coupons, let customers know that if they collect five or ten coupons, they can get free food and drinks from your café. 

In addition to coupons, you can also give discount vouchers to first-time customers and loyal patrons at your café. Such promos and discounts will certainly make customers more interested in visiting your café and will make them happy.

Social Media Promotion? A Must!

Having social media like Instagram, TikTok, Facebook, and WhatsApp is a must when opening a business. Social media can be used to promote your café. Through social media, you can inform people about the drinks and food you sell. 

If you don’t have social media yet, it’s a good idea to create accounts and promote your café there. If necessary, post attractive photos of your food and drinks to captivate potential customers. This is certainly a great tip to make your café busy with customers.

Hand Out Food Samples!

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To attract more customers, you can also hand out free samples of food and drinks in front of your café. For food, you might offer a special dish of the day. For drinks, give out samples of the most popular choices among your customers. 

Don’t forget to give out coupons when handing out samples, chat with potential customers, and ask how they like the food and drinks. This way, customers will come to your café, and after tasting the samples, they might immediately buy those items.

So, those are some tips you can apply to make your café busy with customers. To make running your café business easier, use the ESB café POS application. This application helps track, record, and process sales transactions electronically.

Additionally, this application makes it easier to promote your business to customers automatically. It also protects your business finances and transaction data from irresponsible parties. Let's use this application!