These are Effective Restaurant Marketing Strategies You Need to Know!

"Customer is king" – you might be familiar with this slogan. But what does it actually mean? It means that every customer who comes to our restaurant is equally important, whether they are regulars or just visiting once. The key to a successful culinary business depends on its customers.

In the basic principles of marketing, customers are a crucial factor in addition to the products offered by our restaurant or services. With proper marketing, it becomes easier to find new customers and maintain the loyalty of existing ones.

With the rapid growth of the culinary business, customer desires also change, making competition in the culinary business increasingly fierce.

In this article, we will thoroughly discuss good restaurant marketing strategies, creating memorable experiences, encouraging repurchases, turning regular customers into loyal ones, and developing efficient marketing strategies that always start with the customers.

What is Restaurant Marketing?

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Restaurant marketing is an activity to showcase the restaurant's concept and offerings to customers, with the aim of building the restaurant's brand. In short, marketing is a strategy for how a restaurant interacts with customers through various channels.

Why is Restaurant Marketing Important, and What Are Its Goals?

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With more restaurants opening every day, it's important for a restaurant to offer more than just food and beverages. Restaurant marketing is about building strong relationships with customers.

The goals of restaurant marketing are to increase sales, whether through dine-in customers or online transactions (delivery). Besides boosting sales, marketing can also build brand awareness, attract new customers, foster customer loyalty, and open opportunities for collaborations with other parties.

What Are Effective Restaurant Marketing Strategies?

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Before discussing effective restaurant marketing strategies, some of you might be wondering about the budget needed for restaurant marketing.

There is no fixed answer for the required budget, as it depends on the goals you want to achieve.

However, in restaurant marketing strategies, here are some strategies you can apply:

1. Build Awareness of Your Restaurant Business on Social Media

Start with zero-cost channels, such as your restaurant's social media. Begin by building brand awareness through your restaurant's social media regularly by creating content that tells the story of the dining experience at your restaurant.

2. Endorse Influencers According to Your Restaurant Market

You can also explore using digital ads or influencers with a modest budget. Typically, you can start with a small budget of about 3-10% of your restaurant's sales. This will help spread awareness about your restaurant.

Post content such as photos, videos, or messages/reviews shared by customers. You can also include an order link on your restaurant's social media profile. If your restaurant uses ESB Order, you will have a digital link for your restaurant to make it easier for customers to order food.

3. Create Menus, Reviews, and Complete Information About Your Restaurant

After maximizing all your restaurant's channels, you can allocate a small budget to boost your social media content.

Create a Google Business page for your restaurant where you can post information about the restaurant's location, operating hours, menu, photos, reviews, and your ESB Order link.

These are restaurant marketing strategies you can try. By implementing the marketing strategies discussed in this article, your restaurant will not only attract potential customers but also increase consumer influence in the culinary market. Don't hesitate to combine creativity with thorough market analysis to create a unique experience for customers and strengthen your restaurant's position in the culinary industry.