Is Your Culinary Business Video Content Struggling to Go Viral? Try These 5 Ideas!

In today's digital age, simply recording and uploading videos can quickly go viral on social media. Yes, as long as you have a strong social media content strategy, you can quickly increase your content's viewership.

Because of this, many business owners market their businesses on social media so that people know what products they are selling. Social media can make it easier for your business to increase sales and even impact your business's reputation. This includes F&B businesses; if you've ever seen food review videos in restaurants, you've already seen examples of video marketing content for F&B businesses.

Creating video content for social media might be challenging for some business owners. Fresh ideas are needed to make content interesting and exciting. So, how do you create powerful video content for your F&B business? Check out this article to the end!

5 Powerful Video Content Ideas for Your F&B Business

Source: Freepik.com

Quoted from foodizz.id, here are 5 video content ideas that you can use when making attractive and powerful promotional videos:

1. Motivation/Inspiration

Create content that gives 'spirit' and 'motivation' to many people who watch it. For example, the journey of Bloomery's owner who initially just made mille crepes for fun but eventually opened many branches across Indonesia. This type of content not only inspires but also encourages your viewers that with hard work, perseverance, and confidence, they too can achieve success.

2. Dramatization

When you hear the word 'drama,' it might have a negative connotation, but dramatic video content can go viral quickly. So, creating dramatized content is worth trying, like making gimmick/prank videos in your cafe or restaurant.

To make it more interesting, you can invite content creators or influencers with a large following to create content at your restaurant. The goal is to attract viewers and keep them engaged with the content's visuals.

3. Creation  

Create interesting and entertaining video content with various creations, such as a tutorial on making viral Dalgona Coffee or cooking Indomie Upnormal with cheesy sauce that looks mouth-watering.

Provide clear step-by-step instructions and add a bit of promotional spice. You can also add a voice-over explaining the story behind the creation. This type of content not only invites viewers to try new recipes but also provides entertaining and inspiring culinary exploration.

4. Achievement  

Make content that showcases the extraordinary achievements of your cafe or restaurant. For example, Kopi X managed to sell one million bottles of 1-liter packaged coffee. This achievement shows that 'our product is delicious and popular' and also serves as strong proof to get media coverage.

By packaging this achievement story in an attractive format, you can share how your business reached this milestone. For instance, tell the story of your team's efforts and dedication, and how product quality has propelled your business to such heights.

5. Sensational

Finally, after achievements, there are sensational videos. What is meant by sensational video content? It is content that attracts attention and becomes a topic of conversation. However, make sure to measure its impact carefully to avoid it backfiring on your business.

For example, 'Odading Mang Oleh' went viral because of its promotional method using harsh language, but it caught the attention of Ridwan Kamil, the governor of West Java at the time. The content managed to attract public attention, leading people to flock to try Odading Mang Oleh.

Sensational video content must ensure that it not only entertains but also maintains a positive image and professionalism of your business. This way, the content can attract wide attention without risking your reputation and can increase interest and visits to your business.

So, those are 5 powerful video content ideas for your F&B business. Besides ideas, special equipment like a good camera or phone is essential for content creation. Find someone skilled in video editing to ensure that the visuals presented can attract public attention.