Still Using a Menu Book? It

Have you ever been to a restaurant or café where the staff immediately tells you to order by scanning a barcode? Yup, that’s one sign that we’ve entered the digital era, which affects not just our lifestyle but also our businesses.

Because of this, businesses must constantly innovate to survive in such a competitive environment. One example is the F&B industry, which now uses restaurant menu apps.

Restaurant menu apps are no longer unfamiliar to those in the F&B business. Restaurant technology like these apps can greatly assist operators by making F&B operations more practical and efficient.

But there’s even more to it. Restaurant menu apps have many benefits for your F&B business. Curious? Keep reading this article to the end!

Benefits of Restaurant Menu Apps

Source: Freepik.com

1. Speeds Up the Ordering Process

The first benefit of restaurant menu apps is the significant acceleration of the ordering process. With these apps, customers can order their desired menu items without waiting long, unlike with conventional menu books.

Even better, some restaurant menu apps are integrated with other software, like kitchen management, customer lounges, and warehouses. This makes the entire ordering process faster and more efficient because everything is automatically connected when an order comes in. Imagine how practical and enjoyable a quicker, hassle-free dining experience can be!

2. Can Increase Sales of Specific Menus

Generally, people tend to order items based on their position on the list. Items placed at the front are often ordered more frequently than those at the back. As a result, popular items become more well-known, while less popular items are ordered less.

However, with a restaurant menu app, you can promote less popular items more effectively. The app allows you to display food promotions that attract customer attention. Even a menu item that’s not popular can become a customer favorite! Promoting menu items through the app becomes easier and more practical, allowing you to quickly boost sales and order variety in your restaurant.

3. Simplified Menu Updates

In the F&B business, regularly adding new menu items can be a bit of a hassle. Imagine if you still relied on printed menu books; you'd need to incur costs for reprinting and risk printing errors that could harm your business.

With a restaurant menu app, updating the menu becomes much easier and more cost-effective! You can update the menu quickly without reprinting, just with a few clicks. Updates can be made from anywhere as long as you’re connected to the internet. Additionally, restaurant menu apps generally use cloud systems, making the process not only practical but also secure.

4. Compete with Other Restaurants

As we know, almost all modern F&B businesses use restaurant menu apps. This makes competition in the industry increasingly intense and competitive. In the business world, it’s crucial to keep up with the times to avoid falling behind.

With a restaurant menu app, your business will not only appear more modern and up-to-date but will also be better equipped to compete with other businesses.

5. Provides an Engaging Customer Experience

The final benefit relates to customer experience. As a business operator, you must understand that not all visitors come to a restaurant to eat and drink. Some customers are looking for new experiences to share on social media.

With more accessible information, many customers learn about places from social media recommendations. Therefore, the experiences provided by your customers can unintentionally become free promotions for potential new customers. Because of this, a menu app can help provide an engaging service experience. Your business will look sophisticated in the eyes of customers.

Recommended Restaurant Menu App #1 You Should Use!

Source: Documentation ESB

Now you understand why your restaurant should use a restaurant menu app. These apps can be a powerful system to boost your F&B business sales, especially if you can order and pay directly through the app.

If you’re unsure which restaurant menu app to choose, you should get to know ESB Order. This web-based online food ordering app has been proven to make the ordering process 40% faster and super easy compared to manual ordering through waitstaff (Internal Data ESB, 2024). It also offers a range of comprehensive features, such as:

- Reaching customers with various ordering & delivery modes (Dine-in, Pick-up, Delivery & Reservation)

- Customers can make payments using various digital payment options.

- Recommendations & upselling features to boost restaurant sales through additional menu options and recommendations.

Many businesses, from SMEs to large brands in Indonesia, already use this app. With ESB Order, your F&B business will thrive and reach its full potential!