Want Your Culinary Business to Grow? Implement These 4 F&B Services.

As time goes by, the competition among restaurants becomes increasingly fierce. Various restaurants strive to offer their best services to attract and retain customers. As an F&B entrepreneur, you certainly want the same for your restaurant so that it can continue to grow and expand.

One way to make your restaurant stand out is by incorporating advanced technology. With technology, the ordering and service processes can be more straightforward and practical, allowing your restaurant to serve more customers with maximum results.

This article will explain some F&B services that your restaurant must have in 2024. Read on until the end!

4 F&B Services You Must Have in Your Restaurant!

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Here are various advanced F&B services that you must have in your restaurant to be more efficient and flexible in managing your business operations.

1. Online ordering and delivery applications

The first F&B service is online ordering or delivery applications. In this advancing digital era, convenience is abundant, including in food delivery or ordering. To gain more significant profits, F&B business owners must maximize their services by utilizing online food delivery applications.

Thus, online ordering and delivery applications will bring benefits to your business. To do this, you can use products from ESB Order, where you can order food online using the application, which is already integrated with third-party delivery services such as Gosend and Grab Express to deliver your food.

2. Contactless payment

You must have noticed that more and more restaurants are placing QR codes at the cashier? This is one sign that contactless payment technology is increasingly being used. Customers no longer need to carry cash or debit cards to pay for their ordered food, as payment can now be made by scanning a QR code through a payment application.

Contactless payment is becoming a preferred mode of payment for customers, especially with the tendency to minimize physical contact or errors in change calculation. Besides, the absence of physical money makes transactions more comfortable and practical for both customers and your staff, without the need to exchange physical banknotes and coins.

Well, if your restaurant uses ESB Order, besides providing online food ordering services, your customers can also order and make payments at the table without the hassle of calling a waiter. Super efficient and practical, right?

3. Online table reservation system

Nowadays, people are accustomed to calling restaurants to make table reservations to secure a place when visiting the restaurant. Now, you can make it easier for your customers to make reservations at your restaurant with an online table reservation system.

On the other hand, your restaurant can manage seating, waiting lists, and food preferences to ensure smooth restaurant operations. The reservation system also helps your restaurant collect customer data, which you can then use to maximize promotions or build relationships with your customers.

Of course, you can use ESB Book in your F&B business, which has a practical and easy table reservation feature, whether via phone, direct visit, or smartphone.

4. Customer loyalty program

The key to a restaurant's success is not only determined by the number of visitors but also by the number of visitors who return to your restaurant (repeat customers). Therefore, restaurants compete to make visitors feel comfortable and enjoy their time at the restaurant, hoping they will return another day. Besides maintaining stable income, loyal customers will help your restaurant easily receive new visitors!

A loyalty program is a strategy many restaurants take to retain their customers. Through such a program, customers will receive privileges compared to ordinary visitors who come and go. These privileges can come in various forms, such as discounts, ease of reservation, or extra free food, according to your choice.

Well, if it's about customer loyalty, you can implement the ESB Loop product for your F&B business. Why ESB Loop? Because you can enhance good customer loyalty, such as having a loyalty program that makes your customers enthusiastic about placing repeat orders. You can also give your customers points, discounts, or other attractive rewards for those who shop frequently or are loyal to your business. This way, your customers will be more comfortable and won't easily switch to competitors.

So, the 4 F&B services you must implement in your restaurant have been briefly explained above. Let's prepare your business to be more advanced and efficient with ESB, the Expert in the F&B Business!