Thinking About Starting a Coffee Shop Franchise? Follow These Tips!

In recent years, franchise businesses have become increasingly popular in Indonesia. This is because, in addition to being easy to start, franchise businesses allow partners to use, produce, and sell branded products from the original owner. This way, partners don’t need to worry about coming up with a business idea since the brand is already established.  

One of the most popular franchise businesses in Indonesia is coffee shops, as many people enjoy drinking coffee—morning, noon, afternoon, or night.  

Some even drink coffee while working. Are you interested in starting a coffee shop franchise? If so, check out these tips first!

Conduct Market Research First

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The first thing you need to do before opening a coffee shop franchise is to conduct market research. Start by selecting a strategic location, such as a densely populated area, near campuses, business centers, and so on.  

Make sure the area you choose is accessible to both vehicles and pedestrians.  

Not only that, but you also need to understand your business’s target market.  

So, what is a target market? The target market is the group of customers your business is trying to reach so that they’ll buy your products or services.

Create a Financial Plan

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Next, create a financial plan by calculating all the costs involved in the business. This includes renovation costs to match the desired business concept, purchasing raw materials for the business, and equipment needed to start the business.  

It’s also important to prepare operational capital, such as employee salaries, inventory, and more. Additionally, it creates a projection for income, expenses, and profit and loss. If you’re planning to borrow funds, consider taking out a loan from a bank.

Provide Excellent Service

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When running a business, customer satisfaction is key. You must provide the best service to your customers. This starts with being friendly to customers, not just through greetings but also in handling customer complaints.  

To attract more customers, you can create an inviting atmosphere in your coffee shop. For example, play up-to-date music to create a pleasant ambiance. Additionally, make sure to regularly clean tables and floors after customers leave, and design your coffee shop to be as attractive as possible.

Promote on Social Media

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To make your coffee shop franchise more well-known, don’t forget to promote it on social media, whether on your accounts or a dedicated business page. By consistently promoting your business on social media, potential customers will become aware that you’ve opened a new business.  

In addition to promotions, you can also offer attractive discounts to attract more customers. For example, buy-one-get-one-free deals or giving out coupons that can be redeemed for free coffee. The number of free coffees can vary depending on the number of collected coupons, such as one free coffee for five coupons, two free coffees for ten coupons, and so on.

These are some tips you can follow if you’re planning to start a coffee shop franchise. To make running your business easier, it’s a good idea to use a point-of-sale (POS) system from ESB. This POS system can help track your business’s income and expenses in real-time.  

Moreover, your sales data will remain secure even if your internet connection is unstable, as the data is saved before syncing. You can even expand your customer reach since this POS system integrates with Grabfood and GoFood for free, with various payment and transaction methods available.  

So, what are you waiting for? Start your coffee shop franchise today!