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Want Loyal Customers? Try Implementing This in Your Culinary Business
Success in the F&B business can be measured by loyal customers who stick with your products or services. Even if your customers make small purchases, their frequent repeat purchases can become a major sales source!
Making your F&B business a place where customers feel at home is super important! Loyal customers not only keep coming back, but they also recommend your products to their friends.
There are many ways to enhance customer loyalty, like implementing a loyalty program that gets customers excited! Offer them points, discounts, or other attractive rewards for frequent purchases or loyalty to your F&B business. This way, your customers will feel even more satisfied and less likely to switch to competitors.
ESB, as an integrated F&B business technology provider, understands that customer loyalty is key to business success. That's why ESB Loop was developed, which will be fully explained in this article about its benefits and features that you can enjoy when using ESB Loop in your F&B business.
Let's dive into the full article!
What is ESB Loop & Benefits?
Source: Freepik.com
ESB Loop is a loyalty program software that attracts customers with various attractive benefits and rewards. What are the benefits you can get if your restaurant uses ESB Loop? Here are some of them:
1. Increased Customer Loyalty
Make your customers more loyal to your restaurant through points, tier systems, and various attractive benefits.
2. Maintaining Stable Revenue
Loyal customers will help maintain the stability of your business, even when business conditions are not normal.
3. Monitoring Customer Status
Easily distinguish active members to provide appropriate offers and services.
What Can ESB Loop Do?
Source: ESB Documentation
After learning about what ESB Loop is and its benefits, you should also know what ESB Loop can do to enhance customer loyalty!
1. Collecting Customer Data
Storing customer phone numbers (members or non-members) to provide menu recommendations based on user preferences and smart campaigns.
ESB Loop enables merchants to comprehensively and automatically collect customer data. ESB Loop provides deeper insights into customer preferences, habits, and needs.
2. Providing Menu Recommendations
Providing menu recommendations based on customer preferences (members or non-members). This feature also allows merchants to provide a more personalized shopping experience tailored to customers.
Certainly, menu recommendations tailored to user preferences can enhance customer satisfaction.
3. Smart Campaigns with Artificial Intelligence (AI)
Creating campaigns with AI assistance to determine segmentation and criteria for message recipients. With this feature, you can optimize marketing strategies and increase sales conversions.
For example, suppose you have an attractive promotion that you want to communicate to your loyal customers. In that case, this feature allows you to send personalized WhatsApp messages to all customers whose data has been collected.
You can also choose from 3 categories of WhatsApp recipients that have been prepared, so you can select according to the promotional needs or recipient criteria you want. Such as:
1. Transaction Time
The time when customers make transactions, such as
- (Recently Purchased) customers who have recently made transactions
- (Not Recently Purchased) customers who have not made transactions for a long time
2. Total Transaction
Indicates how often members make transactions categorized by
- (Regularly in this year) customers who make transactions regularly (consistently) in the current year
- (Rarely in this year) customers who do not make transactions frequently or rarely (inconsistent) in the current year
- (Regularly all time) customers who make transactions regularly (consistently) all the time
- (Rarely all time) customers who do not make transactions frequently or rarely (inconsistently) all the time
3. Spending Amount
The amount of transaction value is categorized as
- (Small Spender This Year) customers who make the least transactions in the current year
- (Big Spender This Year) customers who make the most transactions in the current year
- (Small Spender All Time) customers who make the least transactions
- (Big Spender All Time) customers who make the most transactions
You can also set the total number of customers receiving these WhatsApp messages. ESB Loop has 2 message templates that you can use for your WhatsApp promo broadcasts. Later, you won't have to worry about what to write in the promo.
For instructions on how to use the smart campaign feature, you can check out the guide by clicking the link below!
That's the explanation of what ESB Loop is and its features. By using ESB Loop in your business, customers will be happier with the points, tier systems, and various attractive benefits. Besides keeping your customers happy, you as a business owner can also maintain stable revenue!
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