Trending Now! Here’s How Affiliate Marketing Works

Have you ever imagined making money from anywhere, at any time, just by using your gadget and the internet? The best part is that you can still earn income even while you sleep. Yes, all of this is possible through affiliate marketing. Many Gen-Z individuals are already looking for additional income through this marketing strategy.

While it sounds easy and appealing, affiliate marketing is not as straightforward as it seems. It requires a solid strategy to be successful. If you're considering this marketing concept, let's take a look at its definition, types, examples, and how affiliate marketing works.

What is Affiliate Marketing?

Before diving into examples, let’s define affiliate marketing. Essentially, affiliate marketing is a business model where an affiliate promotes someone else's product or service and earns a commission for it.

Affiliates simply need to find products they like, promote them, and earn a share (commission) from every sale they facilitate. These sales can be tracked through affiliate links that connect one website to another. Affiliate marketing is a fast way to boost sales and generate guaranteed online income, serving as a win-win solution for both businesses and affiliates.

Types of Affiliates in Affiliate Marketing

Source: Freepik

There are several types of affiliates, along with their examples:

1. Pay Per Click (PPC) Affiliate Programs

For instance, bloggers with exceptional skills in boosting product or service sales. They typically try products and share engaging reviews as a promotional tactic.

2. Paid To Click (PTC) Affiliate Programs

This type of affiliate program is super easy and accessible to everyone. You earn a commission every time someone clicks on the blog or link you share. However, to gain profit, ensure that you do this regularly.

3. Pay Per Sale (PPS) Affiliate Programs

In this affiliate program, you earn a commission whenever there is a sale of the product or service you promote. For example, sharing links from Shopee Indonesia's affiliate program.

Also Read: Business Breakthroughs in the Digital Era, Social Media Marketing

How Does Affiliate Marketing Work?

Source: Freepik

If you're interested in becoming an affiliate, here are the steps you can follow based on information from bakrie.ac.id:

1. Registration

First, find a product that offers an affiliate program. Visit the official website of the brand or company you’re interested in. Simply type “affiliate marketing [brand name]” into a search engine, and voilà! The registration link will appear.

For example, if you want to join Shopee's affiliate program, just search for "affiliate marketing Shopee," and you'll find the registration page. After registering, you'll receive an affiliate link that helps you track all transactions, allowing you to earn commissions!

2. Create Engaging Content on Social Media

Once you have your affiliate link, it’s time to share it across various platforms like your personal blog, TikTok, Instagram, Twitter, and other social media.
You might have seen content that shares product links in videos, such as outfit of the day segments, where viewers can click the link at the end to purchase clothing items. You can share your affiliate links in the same way!

3. Visitors Click and Purchase

After sharing your affiliate link on various platforms, you’ll be waiting for visitors to click the link and make purchases.

4. Transaction Records

Every purchase made through your affiliate link will be tracked by the affiliate network. So, you can relax knowing you can monitor all sales activities.

5. Seller Confirms the Purchase

After the buyer completes the transaction, the seller will confirm and process the product shipment to the customer.

6. Commission

The most exciting part: once all the previous steps are completed, you’ll receive a commission for each successful sale! Commission rates can vary, ranging from 5% to 20%, depending on the product and affiliate program you join.

So, affiliate marketing seems relatively easy, right? Even more exciting, this marketing technique can be used for all types of businesses, including the food industry, to promote products and compete with other culinary businesses. Besides marketing techniques, it's essential to pay attention to the operational systems as well.

For operational matters in the culinary business, trust the ESB cash register application. This way, you can focus more on developing effective affiliate marketing strategies.