Bloomery Patisserie, Succeeding with 7 Branches Using This Loyalty System!

Some of you might already know Bloomery Patisserie, the charming cafe that sells a variety of sweet desserts. Well, Bloomery Patisserie is ready to share some tips on how they've grown so big. They even have seven branches now!

Curious about the tips? Hold on, because you need to know that Bloomery Patisserie has a unique story behind its establishment.

The History of Bloomery Patisserie

Many people experienced losses during the COVID-19 pandemic, but some saw the pandemic as an opportunity to start an F&B business for the younger generation.

Take Amelinda Inggriani, for example, who managed to start a business during the pandemic with her sibling. Amelinda shares that she still can't believe how much her business has grown to this day.

She recalls that the business started because she wanted to buy her family's favorite mille crepes in Semarang, but due to the pandemic restrictions, she decided to make the mille crepes herself.

Source: Instagram (Bloomery)

Starting from that experiment, she felt her mille crepes were good enough to sell, and with support from those around her, she now has branches in various areas like Semarang, Yogyakarta, Solo, and Jakarta.

Amelinda’s Trick to Retain Customers with ESB Loop System

Source: ESB Documentation

As the owner, Amelinda realized that one way to retain customers is by providing excellent service. But good service alone isn't enough; implementing a loyalty program is crucial to keep increasing business revenue.

"Bloomery always makes customers feel special, from the moment they enter the store to when they see the desserts, and with after-sales where they can earn points as our gold members and exchange them for various Bloomery merchandise," Amelinda explained to the ESB team.

Amelinda admits that to enhance customer loyalty, they needed a technology system to manage the Gold Member program, which they found in ESB Loop, directly integrated with ESB POS.

"ESB Loop tracks the points from every sale. It's really helpful because it's integrated with every purchase. We just need to enter the customers' phone numbers, and it automatically tracks each sale from all stores. So it's easier for us as owners," Amelinda said.

Besides simplifying customer data entry for owners, Amelinda noted the positive impacts of ESB Loop. "Our staff doesn't need to explain as much. Previously, we had to explain a lot about what the Gold Member is and how to redeem points, but with ESB, they just need to scan."

Source: ESB Documentation

Thanks to this convenience, Amelinda uses ESB Loop across all her branches, with a total of 5000 Bloomery customers registered as members. Customers also appreciate the ease of the loyalty program since they only need to inform the cashier to redeem points.

Lastly, Amelinda mentioned that she, as the owner, also uses the Gold Member program and claims rewards. "I also like to buy at the Bloomery store, still pay, and directly claim the points, and it's straightforward."

By using ESB products, Amelinda is confident that Bloomery Patisserie can continually increase customer loyalty. She also recommends other F&B businesses to use ESB Loop as a strategy to grow their business, "Let's use ESB Loop to Loop Your Customer," she concluded.