What is Digital Signage? These are the functions and benefits for your business

Have you ever seen a digital screen in a restaurant that displays a special menu or promotion? Well, that's digital signage! This technology is increasingly popular in various business sectors, because it can attract customer attention with an attractive visual appearance. 

If you still rely on printed posters or regular banners, it's time to switch to digital signage displays. Through this technology, you can update content easily and make your marketing strategy more effective. 

So, what is digital signage and how does it work? Come on, see the complete explanation in the following article, OK!

What is Digital Signage?

Simply put, digital signage is a digital system that displays content dynamically via electronic screens. The content displayed can be in the form of advertisements, product information, and promotions. 

Usually, digital signage displays are used in restaurants, shopping centers, hotels and other public areas. Compared to conventional promotional media, digital signage is much more flexible and interactive. 

You can adjust the display according to your needs and update the information directly. That's why many businesses are starting to adopt digital signage displays to increase customer satisfaction. So, what is the function of digital signage?

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Functions of Digital Signage in Business

Well, the use of digital signage is not just for display, but really has a big impact on business. There are several functions that can help your business performance develop further, such as:

1. Interesting Promotional Media 

Digital signage displays can display visuals that are more eye-catching than ordinary posters or banners. 

Why so? Because of the interactive display, design and color, customers are more interested in paying attention to the information displayed.

2. Increase Interaction with Customers 

Some digital signage displays are equipped with a touchscreen feature that allows customers to search for information themselves, such as menu lists or the latest promotions. 

Of course, this really helps customers, the process becomes more practical and easier.

3. Helps with Queue Management 

Well, digital signage can also help manage customer queues, you know! Restaurants or service places can use digital signage to inform customer queue numbers and order status. This makes the system neater and customers don't feel confused.

4. Increase Operational Efficiency 

Next, by using digital signage displays, of course you can save on printing and distribution costs for promotional materials. Content can be updated at any time without the need to reprint, economical and practical, right?

5. Provide More Accurate Information 

For example, you can display complete menu information with prices that are updated automatically in a restaurant, so of course customers will feel that they have been served optimally, right? 

That's digital signage, the best solution for keeping information accurate and up-to-date!

Benefits of Digital Signage for Business

Apart from its main function, digital signage also provides various benefits that can help businesses develop faster. So, the details are as follows:

1. Increasing Brand Awareness 

Attractive visuals make your brand easier for customers to remember. The more often they see informative digital displays, the stronger your brand's impression will be in their minds. 

The impact is that customers will feel aware and prefer your brand to your competitors.

2. Increase Sales 

With the right marketing strategy, digital signage displays can increase conversion rates. For example, displaying a promotional menu at a restaurant or special discounts for purchases of a certain amount. 

This can provoke interaction from customers, because of attractive promos and convenience in viewing product information.

3. More Flexible and Cost Effective 

Instead of printing a banner every time a promotion changes, it's better to use digital signage that can be updated with one click. This certainly saves operational costs and is more practical, hassle-free.

4. Make it easier for customers to make decisions 

Many customers are often confused when they have to choose a product or service. With digital signage, you can provide more complete information to help them make decisions more quickly.

5. Improve Customer Satisfaction 

When customers don't need to ask staff to find information, their satisfaction in shopping or enjoying services becomes more comfortable and enjoyable.

Customers no longer need to bother finding out by asking here and there, just one click using digital signage, then you'll find the answer!

Read Also: Examples of successful food product advertisements that attract buyers

How to Optimize Digital Signage in Business

So, from its various benefits and functions, using digital signage is indeed a plus point when you open a business. So that digital signage displays are truly effective, there are several strategies that you can apply, namely:

1. Use Interesting Content 

Make sure the visual design is eye-catching and easy to read. Don't just display plain text, but combine it with images and videos.

2. Adjust to Target Market 

If you have a restaurant, display special menus or happy hour promotions. If your business is in the retail sector, use digital signage to display the latest product catalog.

3. Update Content Regularly 

Don't let the screen display information that is no longer relevant. Update content regularly so customers always have the latest information.

4. Choose a Strategic Location

Make sure the digital signage display is placed in a place that is easily visible, such as near the entrance, cashier area, or customer queue.

5. Use an Integrated System 

Take advantage of technology that allows digital signage to connect with other business management systems, such as POS or queuing systems.

Conclusion

Of all the benefits and functions of digital signage, it will certainly have a positive impact on your business profits. If you want to apply a digital signage display that is both cool and functional, you can use ESB Lounge. 

System ESB Lounge designed to help culinary businesses manage customer queues more efficiently. ESB Lounge is an innovative solution that changes the way customers interact with businesses. 

Through this advanced technology, various features are offered to optimize customer satisfaction and operational efficiency. These various benefits certainly make businesses more competitive in an increasingly growing market. 

The use of technology such as ESB Lounge also shows that the business is following the growing digitalization trend. Therefore, it is time for every business owner to start switching to more modern and efficient technology. 

Through the ESB Lounge, you invest in tools that will speed up work processes and significantly increase customer satisfaction. ESB Lounge is the right solution for businesses that want to grow and be ready to compete in this digital era.