No more hassle with manual financial reports when using the ESB system!

Sales reports are like loyal companions in the business world. They play a crucial role in tracking our sales data and making smart decisions for your business. Plus, they come in various forms—daily, weekly, monthly, and yearly. But whatever the type, crafting a sales report should be crystal clear and super accurate. It's not just about being accountable to management or business owners, it's also about empowering yourself as a business player with the insights from these reports.

So, in this article, we'll walk you through step by step on how to create sales reports along with some examples. But before that, let's get familiar with what sales reports are and their types.

So, keep reading till the end!

What Are Sales Reports?

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Sales reports are a compilation of information about what we sell, gathered and explained to serve as records and analysis material. Daily reports, it's all about the sales data we gather from our transactions each day.

Sales reports also serve as a tool to monitor Key Performance Indicators (KPIs), which help assess the progress of each sales team member.

Creating sales reports is crucial to analyzing sales, setting future sales prices, promoting products, taking orders, recording customers, shipping goods, handling refunds, invoice payments, and accepting future payments.

Now, creating sales reports isn't just about randomly jotting down numbers. Several pieces of information should be included in the report. Some of them are:

• Total sales
• Total sales value
• Average transaction value
• Total upsell and add-on sales
• Number of outgoing emails and calls
• Average response time
• Average sales cycle duration
• Current number of prospects
• Number of extensions
• Conversion rate
• Product return rate

What Are the Functions and Benefits of Sales Reports?

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Every report in a company has its function, right? Well, sales reports are no exception. Sales reports are like the heartbeat of a business. They provide evidence of what's happening in sales, whether it's going up or down.

Here's an overview of the benefits and functions of sales reports:

Identifying business situations

Monitoring sales in more detail to track increases and decreases more effectively.

Tool for evaluating performance

Daily sales data updates help to see customer habits more clearly, helping to improve marketing strategies.

Media Form of Accountability

Transaction evidence such as notes, receipts, invoices, and other documentation is used to ensure financial accountability.

Improving efficiency

Setting targets for the future helps to increase productivity and business development.

Guidance for decision-making

Information from sales reports helps to find the right strategies to improve product sales.

Affirming company reputation

Accurate sales reports show that the company can operate effectively.

What Are the Types of Sales Reports?

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Sales reports are divided into 4 time ranges: daily, weekly, monthly, and yearly.

1. Daily Sales Reports

Daily sales reports are like daily sales activity information. This record notes everything done by each sales representative, one store, or sales team.

2. Weekly Sales Reports

Weekly sales reports are like the weekly recaps of the sales team. Here we can see the results of our hard work this week and get quick feedback.

3. Monthly Sales Reports

Monthly sales reports are like the big picture of the sales team's progress. Complete data can be presented to business owners. From here, we can also plan better sales strategies.

4. Yearly Sales Reports

Yearly sales reports are like the highlight reel of the sales team for a year. Here we can see sales data from the entire sales team in the company, which is very important for long-term strategy planning.

How to Make Sales Reports

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After understanding the explanation of sales reports and their types, you also need to know how to make good and proper sales reports. Check out the explanation below!

Choose a Theme for Your Report

Start by choosing the type of sales report you want to create and think about the overall theme you want to develop for the report.

Because sales reports can involve various metrics and data, determining a theme will help determine what data to include and how to understand it.

Know Who Will Read the Report

Before writing the report, know the audience who will read it. Each audience is different, so it will help to adjust the statistics you include and provide relevant context.

Choose Important Sales Metrics

Focus on relevant Key Performance Indicators (KPIs) for the theme and audience. Determine how many metrics you will include and avoid irrelevant information.

Determine the Sales Period

Set start and end dates for your sales data. Make sure to use the same period for all metrics for consistent and accurate analysis. Don't forget to include information about the sales cycle duration.

Provide Calculations

When adding sales data to the report, include calculations to highlight trends and comparisons. This will help to read the data more deeply.

Analyze Every Anomaly

Next, review the data carefully and identify any anomalies that may exist. Make adjustments if necessary to explain their impact on the data.

Use Data Visualization

To make your report more engaging, add diagrams and charts to visualize the data Make sure to use a consistent color palette for a professional appearance.

Add Annotations

Explain each data point and add labels to the charts to make it easier for readers to understand the information.

Include a Summary

Summarize important information in your report to provide an overview. This could include data analysis and descriptions of sales performance.

Save Copies

Finally, make sure to save copies of your report for future reference. This will help in tracking progress and comparing data over time.

Examples of Sales Reports

Here are some examples of sales reports.

Source: Mitra.bukalapak

Source: Kledo.com

Source: Linkedin/WadiyoSE

Create Automatic Sales Reports with ESB POSLite

Source: ESB Documentation

Sales reports are like summaries of information containing what's happening with the revenue in your business, not to mention in the culinary business.

Companies use the data it to measure the performance of their business and make important decisions.

That's why creating sales reports should be detailed, accurate, and easy to understand. So that the data we provide is clear and easy to understand, and then making other financial reports will also be easier.

Therefore, ESB as a provider of advanced culinary technology introduces the sales report feature in the ESB POSLite system. It is the most comprehensive cashier application on the SME scale.

With this feature, you can view and print summaries of sales, payment reports, profit and loss reports, bookkeeping reports, and other reports.

Furthermore, the sales report is also complete with graphs and tables. This Business Analysis feature can also report detailed reports, busy hours, to the best-selling menu. Sales records are also more neat and secure with automatic report features.

If you're interested in trying it out, you can get more information by visiting the ESB website.