Kopi Tuku: A Rising Star in Indonesia’s Local Coffee Industry

Founded in 2015, Kopi Tuku has grown to become one of the major players in Indonesia’s local coffee industry. With steady but consistent growth, Tuku now operates approximately 60 outlets and aims to open 100 outlets by 2026.

Compared to competitors such as Fore, which aggressively expands its outlets, or Tomoro, which has experienced hyper-growth but is beginning to appear commoditized, Tuku has managed to maintain its exclusivity and unique appeal.

Tuku’s Strategy: Focus on Takeaway

Tuku's primary strategy revolves around the takeaway model, an approach that is more efficient. 

This model allows Tuku outlets to handle high customer traffic quickly without requiring large spaces for customers to sit for long periods. 

On average, each Tuku outlet sells 830 cups of coffee per day, generating daily revenue of approximately IDR 16 million per outlet. 

When multiplied by the total number of outlets, Tuku’s daily revenue reaches IDR 1 billion, or around IDR 365 billion per year.

This approach is similar to the strategy employed by Kopi Kenangan, but with a noteworthy comparison. 

While Kopi Kenangan operates around 900 outlets and generates IDR 2.5 trillion in annual revenue, Tuku’s per-outlet sales are significantly higher. 

This demonstrates that Tuku’s outlet performance is highly optimized, which is a key indicator of success in the beverage chain industry.

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Signature Menu: Kopi Susu Tetangga

Source: Tuku

One of Tuku’s main signature menu item, Kopi Susu Tetangga, priced at IDR 20,000. This product goes head-to-head with similar offerings from Kopi Kenangan, yet Tuku retains its unique charm. 

The coffee and palm sugar blend used in this menu has undergone 2.5 years of experimentation to achieve the perfect taste, which is now loved by customers.

Expansion Goals and Growth Potential

If Tuku achieves its target of 100 outlets by 2026, its revenue could approach IDR 700 billion per year, nearly double its current achievement. 

With a net profit margin of approximately 20%, Tuku’s net profit could reach IDR 140 billion annually. This growth scale highlights the extraordinary potential of local coffee businesses like Tuku, especially with a strong focus on operational efficiency.

Dibangun dengan Eksperimen dan Dedikasi

Tuku’s success was not achieved overnight. The founder took 2.5 years to discover the perfect blend of coffee and palm sugar. 

This lengthy experimentation process resulted in a recipe that has become their hallmark product. This underscores the importance of innovation and dedication in building a sustainable business.

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Closing

Since its establishment in 2015, Tuku has proven that a focused and efficient business model can generate substantial revenue. 

With annual revenue of IDR 365 billion and the potential to grow even further, Tuku demonstrates that the local coffee industry holds tremendous opportunities when managed with the right strategies. 

This success also serves as an inspiration for other entrepreneurs to keep innovating and adapting to meet customer demands.

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