Want to sell even better? Come on, try these 10 promotional strategies to increase sales!

Have you ever felt like your sales are being heavily promoted but the results are still the same? It could be that there is something wrong with the promotional strategy you are implementing. Relax, you are not alone! Many business people experience the same thing. 

Come on, let's discuss how to make sales more popular with direct promotional strategies that can be done using the right techniques. What are the strategies? Listen until the end, OK!

1. Use Discounts as a Buyer Magnet

The first strategy is to apply discounts. Well, sWho doesn't like discounts? Discounted prices are a special attraction. You can try various forms of discounts, such as flash sales for a limited time, buy 1 get 1 to encourage repeat orders, or cashback vouchers.

Discounts can also be used as a strategy to introduce new products or increase the competitiveness of your business in the market. However, don't just give discounts without a mature strategy, of!

2. Direct Promotion to Target Market

Promotional strategy activities with steps to introduce products directly to buyers are called direct marketing. This technique can make customers more confident, because they can immediately see or try your product.

Some ways you can do this are by distributing free testers or samples in strategic places such as malls, bazaars or community events. This method is very effective for increasing customer trust, you know!

Apart from that, you can also hold pop-up store events in locations frequently visited by your target market. For example, if you sell beauty products, try opening a pop-up store in a mall or near campus. 

Product demos can also be an effective strategy, especially for products that require further education. For example, if you sell innovative kitchen equipment, hold a live demo in the store or via live streaming.

The goal, of course, is so that potential customers can see how to use it directly. This technique can increase purchasing interest because customers can better understand the benefits of the product.

Read Also: 100 Words for Food Promotion that Will Make Your Culinary Business Profit & Maximum Profit

3. Optimize Social Media

Now who doesn't play social media? Platforms like Instagram, TikTok, and Facebook can be super effective promotional tools. Use direct promotional strategies, using interesting content.

This content includes unboxing videos or product reviews by influencers, live selling with special offers, as well as educational content that is related to your product. 

4. Collaboration with Influencers

Direct promotion strategies can be carried out using endorsements or paid partnerships packaged with interesting storytelling. You can also work with influencers to create giveaway or challenge content. 

For example, if you sell food products, create a cooking challenge using your product and invite influencers to take part. 

5. Use Email Marketing

The fifth strategy is to use email marketing. Well, email marketing is still an effective strategy for increasing sales, you know! Via email, you can send product information, promos, or just share interesting content.

Don't forget to create an interesting email subject so that customers are interested in opening it. Use a professional design and a clear CTA (call-to-action), such as a “Buy Now” or “Get Discount” button.

6. Use Scarcity and Urgency Techniques

This next strategy is interesting, because one of the psychology tricks in marketing is to make customers feel the need to buy immediately. The techniques of scarcity (scarcity) and urgency (urgency) can be very effective.

You can apply a promo with a certain time limit, such as "50% discount only today!" or “There are only 10 products left in stock!”. 

This can trigger customers to make purchases immediately, so they don't run out of opportunities.

7. Referral Program to Expand the Market

A referral program is a strategy that allows existing customers to recommend your products to others and get rewards in return. 

You can provide incentives, such as discounts, cashback, or free products for customers who successfully invite other people to buy.

8. Product Bundling Strategy 

Many customers are attracted to bundling packages because they feel they are getting more products at a cheaper price. Bundling can be in the form of combining several products in one package at a special price or providing product bonuses.

For example, if you sell food products, you can offer a "Save Package: Buy 3 Snacks for Only Rp. 50,000" or if you sell beauty products, you can create a "Complete Skincare Package: Serum + Moisturizer + Sunscreen at a Special Price."

9. Take Advantage of Testimonials 

Customers who are satisfied with your service will be more likely to buy again and recommend the product to others. Therefore, improving the quality of customer service is very important.

10. Make Local Products More Attractive

If you sell regional specialty products, make sure you have the right strategy. The promotional strategy for processed regional specialty food products aims to introduce these products to a wider market. 

One way you can do this is by creating attractive and modern packaging. Eye-catching packaging can increase the product's appeal on store shelves or in the marketplace.

Apart from that, branding is also very important. Highlight the uniqueness of your local products so they can compete with other products on the market. For example, if you sell regional specialty chips, tell about their origins and raw materials in the form of interesting storytelling. 

Customers will be more interested if they feel there is cultural value behind the products they buy. Another strategy you can try is selling your products on online platforms such as marketplaces or your own website. 

So, that way, your local products can be reached by more people, even outside the region. Don't forget to utilize social media and collaborate with the culinary lover community to increase product awareness.

Read Also: 10 Rebranding Strategies for a More Attractive Culinary Business!

Conclusion

Those are 10 promotional strategies to increase your product sales. How? Are you ready to sell even better? Now is the time to maximize sales with a sophisticated online ordering system.

ESB Order is an innovative solution designed to help restaurants reach customers more effectively. Through various ordering modes such as Dine-in, Pick-up, Delivery, and Reservations, ESB Order provides convenience for customers in transactions. 

Apart from that, you can use customer data for more personalized marketing strategies. Oh yes, commission fees start from 1%, ESB Order ensures your restaurant can develop without being burdened by high costs. Don't miss it, try ESB Order now and experience the ease of increasing sales!