We The Fork: The Secret Behind a Restaurant Loved by Foodies, from Bandung to Solo

In Indonesia’s culinary scene, We The Fork (WTF) has become a big name familiar to food lovers. 

This restaurant consistently attracts attention with its cozy atmosphere, consistent menu, and well-structured management strategy. 

No wonder every branch—whether in Bandung, Solo, or Tanjungan—is almost always bustling.

According to Rizki Dwi Antono, operational manager of We The Fork, the name was inspired by the owner Faruq, who wanted something quirky and catchy. 

The name eventually stuck and became easy for foodies to remember.

Cozy & Instagrammable Atmosphere

One of the main attractions of We The Fork is its warm and comfortable atmosphere. The interiors are cozy and full of Instagrammable spots, making it a social magnet.

• We The Fork Bandung: Modern-minimalist design, warm interiors, and many Instagrammable corners that make young people linger.
• We The Fork Braga: Strategically located in the heart of Bandung’s tourist area, blending modern touches with Braga’s classic style. Both tourists and locals enjoy a unique dining experience here.
• We The Fork Solo: Adjusts to the cultural character of the city while offering an urban vibe—perfect for Solo’s young crowd seeking a modern hangout.
• We The Fork Tanjungan: Fresh, open-space concept, making it a new hotspot for hanging out while enjoying a wide variety of dishes.

Here, customers don’t just come to eat—they come for the overall vibe.

Also read: F&B Business: Definition, Types, and Tips for Getting Started in 2025

Consistency in Taste & Menu Innovation

We The Fork isn’t just about aesthetic spaces. Its biggest strength lies in consistent taste across all branches—Bandung, Braga, Solo, and Tanjungan.

• Strict ingredient standards
• Dishes taste similar across outlets
• Chefs maintain consistency from plating to seasoning

Best-sellers include brisket with mac n cheese and Braga sauce, plus a wide range of desserts.

At the same time, We The Fork doesn’t shy away from innovation. 

Seasonal menus and specials—especially in Bandung and Braga—keep customers curious and coming back. This mix of consistency and innovation is the key to building loyalty.

The Secret to Management: Integrated Digital Systems

Source: ESB Documentation

Running multiple branches is no small task. But We The Fork maintains quality and service thanks to adopting ESB’s digital ecosystem, which covers everything from front-end to back-office operations.

The ESB products used include:

• ESB Core → ERP software for overall business control
• ESB POS → digital cashier system with anti-fraud features
• ESB Kitchen → kitchen display system to streamline communication between kitchen and cashier

Rizki explains:

“ESB is informative, secure, and easy to use. ESB POS and ERP are simple to learn, even for new staff. With OTP and account-based regulations, the system feels much safer.”

On top of that, ESB’s support team is reliable—from help pages to on-site visits.

With ESB, We The Fork can monitor stock, transactions, reports, and staff performance all from one dashboard. 

Each branch—Bandung, Braga, Solo, Tanjungan, even Bali—remains connected with consistent operational standards.

An Inspiration for Food Entrepreneurs

What keeps We The Fork busy? It’s the mix of consistent flavor, cozy atmosphere, innovative menus, and structured digital management.

For food entrepreneurs, this is proof that:

• Ambience and experience are as important as taste

• Consistency + innovation = loyal customers

• Digital systems enable expansion without losing quality

Adopting the right technology is the key to scaling up while maintaining standards.

FAQ – About We The Fork & Its System

1. Why is We The Fork always crowded?

Because of its combination of cozy atmosphere, consistent taste, menu innovations, and friendly service.

2. What makes each branch unique?

Each one adapts to the city’s character, but the quality and taste remain consistent.

3. How do they manage multiple branches?

Through ESB’s integrated digital ecosystem.

4. What role does menu innovation play?

It keeps foodies curious, encourages repeat visits, and maintains brand relevance.

5. What’s the lesson for other food businesses?

Investing in digital systems and structured management is a powerful key to success.

Conclusion

We The Fork proves that consistency, innovation, and technology can turn a restaurant into a foodie favorite across multiple cities.

If you want your F&B business to grow like We The Fork, it’s time to get familiar with ESB’s digital ecosystem.

Contact the ESB Team today to explore solutions from POS and order management to inventory and sales reports. 

With ESB, your business can run more smoothly, efficiently, and scale faster.