The Secret Behind Mie Tjemara's Expansion to 7 Locations!

Gregorius Yoga, the founder, and CBDO of Tjemara Noodle Bar, started his business by collaborating with college friends selling satay and fried rice. "Back in college in Bandung, we dreamed of opening something together after graduation. Finally, we opened Mie Tjemara to continue being beneficial to many people," Yoga shared during a meeting with the ESB team.

Now, Mie Tjemara boasts 7 branches spread across Yogyakarta, Solo, Semarang, Purwokerto, and Surabaya. The name 'Tjemara' itself comes from Yoga's grandmother's shop, which used to be called Tjemara 2. "We wanted to carry on Grandma's spirit of being a blessing to many. We also want Mie Tjemara to be a way to show our gratitude to our parents who have supported us to achieve success," Yoga continued.

The Uniqueness of Mie Tjemara: Quality and Authentic Ingredients

Source: Documentation ESB

Mie Tjemara is not just any ordinary noodle bar. "What sets us apart is that we use quality ingredients and all our menus are authentic," Yoga explained. Mie Tjemara highlights the genuine flavors from various regions, such as the Szechuan menu with ingredients imported directly from China, or the Singapore noodles that compete with the original taste. "Try comparing Mie Tjemara with real Singapore noodles; the taste will be different, but both are delicious!" he added with a laugh.

Also Read: The Success Story of Cafe Kata Kita Growing Together with ESB

Transforming from Manual to Digital: Mie Tjemara and ESB POS

Mie Tjemara’s journey hasn’t always been smooth. Initially, they relied on a manual system until they decided to switch to digital using ESB POS. "We used to do it manually, but after meeting ESB, we felt the system was more comprehensive and supported the programs we wanted to implement," said Yoga.

According to him, one of the main reasons for switching to ESB was to enhance transparency and accuracy in transaction recording. With ESB, Yoga and his team can monitor sales in real-time, ensuring there are no leaks or fraud, and assuring that transactions with customers are always accurate.

How ESB Helps Mie Tjemara

Source: Documentation ESB

"It's incredibly helpful!" Yoga emphasized. With ESB POS, ESB Order, and especially ESB CORE, Mie Tjemara can evaluate daily, monthly, and yearly performance through a dashboard. Yoga added, "We can see which products sell best and which need improvement. This is a huge help for determining the next promotions or campaigns."

ESB Order can also speed up the ordering process by over 40% compared to manual orders. Customers can place orders directly from their phones without needing a waitress. "Just scan, and the order arrives! It's super convenient," he said.

Yoga also expressed that one of the most memorable aspects of ESB is its customer care. "During the first six months, we had a special support group. So if there were any issues, the support or sales team from ESB was always ready to help. This is what sets ESB apart from other POS systems," he stated.

Yoga even recommends ESB to other entrepreneurs, especially in the culinary industry. "If you need a comprehensive POS with great support, ESB is the answer."

Conclusion: Mie Tjemara and ESB

For Yoga, ESB is one of the keys to Mie Tjemara's success. "With ESB, everything is more transparent, and efficient, and supports our business growth," Yoga concluded with a proud smile. With Mie Tjemara now having 7 branches, it’s clear that innovation and technology play a significant role in their journey to the top.