Hakuna Matata’s Journey: From Snack Bar to Modern Family Restaurant

Who doesn’t know Hakuna Matata, the trendy modern family restaurant? With its modern and family-friendly concept, it has captured the hearts of many visitors.

Starting in 2016 in Cijantung, the restaurant initially operated as a snack bar offering trendy southern-style snacks.

However, by 2019, Hakuna Matata had transformed into a modern family restaurant with a more comfortable and spacious atmosphere.

“The name Hakuna Matata carries a profound philosophy. When I started the business, I was anxious, but learning the meaning of Hakuna Matata—‘no worries’ in Swahili—gave me confidence, and everything turned out well,” said Ragam Kusdinar, the founder of Hakuna Matata.

Hakuna Matata's Grand Vision

Source: ESB Documentation

Initially, Hakuna Matata aimed to become one of the best restaurants in East Jakarta.
Over time, as they saw greater potential, their vision expanded to become one of the best F&B brands in Indonesia, particularly in the family restaurant category.

One standout feature that sets Hakuna Matata apart from other family restaurants is its concept of a modern family restaurant with a mini playground in every outlet.

“We don’t just want parents to feel comfortable; we also want kids to enjoy their time. That’s why we always provide child-friendly facilities, so families can spend quality time together more comfortably,” Ragam explained.

Additionally, the restaurant offers a special kids’ menu, making it even more appealing to families.

Seamless Success Through Efficient Systems

Aside from its unique concept, one of the key factors behind Hakuna Matata’s success is its ability to grow without being bogged down by operational issues.

Ragam shared that the use of ESB systems significantly improved their operations, from back-office management to transaction processing and stock and financial management.

“We had tried other POS systems before, but they didn’t meet our needs and had many shortcomings. Since switching to ESB, operations have been much smoother. Financial reports, stock management, and even potential fraud can be monitored directly from the back office. Plus, the system is well-integrated, making it more efficient.”

ESB Order: Simplifying Ordering and Payments

One of the ESB products used by Hakuna Matata is ESB Order, which allows customers to order food directly from their phones without waiting in line or interacting with servers.

“With ESB Order, customers can place orders through an app on their phones. There’s no need to stand in long lines. Orders go straight to the kitchen, and payments can be made right from their seats. It’s very convenient and speeds up service time,” Ragam added.

This system benefits not only the customers but also the business, as it has led to a significant increase in sales.

“After using ESB, we saw sales increase by several percent. We can also sell online by leveraging order links that integrate with Instagram, which has truly helped boost our sales.”

Read more: Long Lines? Here’s How Lucky Cat Keeps Customers Comfortable While Ordering Food

ESB Features for Operational Efficiency

Source: ESB Documentation

In addition to ESB Order, Hakuna Matata relies on ESB Core and ESB POS to monitor all operations.

One of Ragam’s favorite features as the owner is the scheduler price, which allows the restaurant to set menus based on specific times, such as breakfast in the morning and main courses in the afternoon.

“This feature is incredibly helpful. For instance, if we open in the morning, the breakfast menu only appears during specific hours. It helps us manage stock and sell food at the right time without worrying about running out,” Ragam explained.

Exceptional Support from the ESB Team

Besides its advanced features, ESB’s support team is another reason Hakuna Matata feels well-assisted.

“When issues arise, the ESB support team responds quickly. They’re even ready to help remotely to resolve operational challenges. Compared to other POS providers, ESB’s support team is faster and offers precise solutions,” said Ragam with satisfaction.

Read more: This is How Wizzmie Provides Hassle-Free Service with Sat-Set Efficiency!

Conclusion

Hakuna Matata’s transformation into a successful modern family restaurant is the result of a unique concept combined with the right technology.

With the support of ESB systems, the restaurant has achieved more efficient operations, increased sales, and enhanced customer experiences.

For other F&B businesses looking to optimize operations and improve efficiency, ESB can be a reliable solution to drive business growth, as demonstrated by Hakuna Matata.